Ben Hart

Ben Hart is Senior Vice President (former President) of American Target Advertising. Ben's letters and fundraising campaigns have generated upwards of $1 BILLION in donations for conservative organizations and candidates since 1989. He is the author of seven books, including Poisoned Ivy: The War on Free Speech in the Ivy League (1984); Faith & Freedom: The Christian Roots of American Liberty (1988); Fund Your Cause: Secrets of Successful Direct Mail Fundraising (2006); and How to Write Blockbuster Sales Letters (2007).

Ben's direct marketing packages and campaigns have been written about in textbooks on direct marketing, DM News, Who's Mailing What, and Non-Profit Times. He is a regular speaker at conferences on direct marketing. His articles have appeared in National Review, The Wall Street Journal, and many other publications.

Ben was one of the founders of The Dartmouth Review (1980), when he was a student at Dartmouth. The Dartmouth Review was one of the first and is the most famous of the scores of conservative campus newspapers that launched in the 1980s at colleges across America. Ben wrote speeches for Ronald Reagan, George H.W. Bush, Jack Kemp, Bob Dole, Pete du Pont and other conservative leaders.