Brian Walsh

Brian Walsh has extensive experience in digital marketing and content management. Brian has worked as a Senior Manager at American Express Global Business Travel, where they led the digital CRO and SEO strategy. Brian also worked as a Senior Digital Marketing Manager at the same company, where they were responsible for driving traffic growth, conversion, and ROI. Prior to that, they worked as a Search Engine Optimization Senior Copywriter and a Digital Strategy & Content Manager at City Experiences. Brian also has experience in content creation and customer service roles at Groupon, Holland America Line, Barnes & Noble College, and JCPenney. Brian is skilled in utilizing data-driven insights to improve SEO and CRO performance. Overall, Brian has a strong background in digital marketing, content strategy, and customer service.

Brian Walsh completed their Bachelor of Arts (B.A.) degree in English Language and Literature, General at Northern Illinois University from 2010 to 2012. Brian later pursued a Master of Business Administration (MBA) degree with a focus on Digital Marketing & Global Business at Gies College of Business - University of Illinois Urbana-Champaign, starting in 2022 and expected to graduate in 2025.

In addition to their academic qualifications, Brian has obtained several certifications to enhance their skills. Brian achieved a Google Analytics Certification (GA4) from Google Digital Academy (Skillshop) in February 2023. In September 2022, Brian obtained a Google UX Design Certificate from Google. Brian also completed training in SEO: Link Building from LinkedIn in July 2022, and in HTML Essential Training and Getting Started in User Experience, both from LinkedIn, in August 2020 and March 2020, respectively. Moreover, they completed a Search Engine Optimization (SEO) Specialization from Coursera in November 2018. Brian holds a PADI Divemaster certification from PADI, earned in December 2013, and completed an Intro to Data Studio course from Google Analytics in October 2019.