Diana Viola is a seasoned marketing professional with extensive experience in digital marketing, performance marketing, and content creation. Currently serving as Performance Marketing Manager and formerly Performance Marketing Specialist at Amilia, Diana Viola achieved a notable 61% reduction in cost per click while tripling conversion rates in 2023. Prior roles include Digital Marketing Specialist at Benjamin David Group, where Diana Viola led lead generation campaigns and managed PPC efforts, and Marketing Content Specialist at McGill University, focusing on engaging copy and responsive email design. Additional experience includes a Communications and Events Associate position at McGill University School of Continuing Studies and various roles as a communications assistant and social media strategist. Diana Viola holds a Digital Marketing Certificate from Concordia University and a Bachelor's degree in Communication and Media Studies from Universidad Pontificia Bolivariana.
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