Claire Dawson

Claire Dawson (Bratley) has a diverse and extensive work experience in the marketing field. Claire currently holds the position of Head of Superannuation & Advice Marketing at AMP since March 2023. In this role, they lead the D2C & B2B acquisition and retention channel marketing teams, focusing on developing marketing strategies to drive growth and increase customer value.

Prior to that, Claire has also held the position of Head of Wealth Marketing at AMP from May 2022 to March 2023. Here, they managed the transformation of the wealth marketing team, transitioning it to a strategic, data-driven marketing team. Claire provided comprehensive marketing support to four business portfolios: superannuation, advice, platforms, and investments.

Before joining AMP, Claire worked as a Brand Lead - Demerger Project (Consultant) at AMP Capital from May 2021 to May 2022. In this role, they were responsible for the creation and implementation of a purpose-led global rebrand. Claire oversaw a cross-functional team to deliver a go-to-market approach across global regions.

Claire also has experience working as a Senior Manager in various roles at AMP Capital. Claire served as the Senior Manager of Internal Communications and Employee Experience from May 2018 to December 2020, where they focused on improving employee engagement and communication. In a previous role as Senior Manager of SMSF and Self Directed Wealth from April 2015 to May 2018, they led a team of marketers to implement the marketing strategy for a newly established B2C distribution channel.

Prior to their time at AMP Capital, Claire held the position of Marketing Manager at SHEIKE from October 2013 to April 2015. Claire also worked at The Trust Company as Acting Head of Marketing from July 2013 to September 2013 and as Marketing Manager from January 2012 to June 2013.

In addition, Claire has worked as a Senior Campaign Manager at Vodafone Australia from April 2011 to January 2012, and as a Marketing Manager for Projects (Contract) at Westpac from November 2010 to April 2011. Claire also gained experience as a Senior Campaign Manager at M&S Money from April 2007 to June 2010.

Overall, Claire Dawson (Bratley) has a strong background in marketing and has held various leadership positions in different organizations, specializing in areas such as brand management, strategic marketing, and employee engagement.

Claire Dawson (Bratley) obtained a BA (hons) degree in English Literature with English Language from The University of Salford, where they studied from 2000 to 2003. Claire also had additional education at CIM | The Chartered Institute of Marketing, although specific details such as start and end years, degree name, or field of study were not provided.