Ivan Tirnetta is a seasoned marketing professional with extensive experience in brand management and strategy across various global markets. Currently serving as a Global Brand Senior Specialist at Amplifon since April 2022, Ivan is responsible for developing and implementing brand strategies in multiple countries, collaborating with cross-functional teams, overseeing market research, and driving integrated marketing campaigns. Prior to Amplifon, Ivan held multiple roles at The Coca-Cola Company, focusing on popular brands such as Fanta and Powerade, where responsibilities included managing brand priorities and ensuring effective execution of marketing plans. Earlier experience includes trade marketing support at LEGO Group and internship duties at EF Education First. Ivan holds a Master of Science in Communication and Marketing from Università degli Studi di Milano and additional degrees from Universidade do Minho and Università Bocconi.
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