Seiarra Schrum

Seiarra Schrum is an accomplished Senior User Experience Designer currently leading the design of a new subscription feature at Amway, focusing on user needs specific to the Thailand market while aligning with Amway's global component library. With extensive experience as a Senior UX/UI Designer at Calder, Seiarra adeptly advocates for clients by integrating user-centered design processes from concept to launch. Previous roles include Product Designer and Scrum Team Lead at Meijer, where Seiarra translated business requirements into intuitive multimedia user experiences, and Lead UX/UI Designer for Frizzmo App, managing comprehensive UX/UI elements. Seiarra's earlier positions include user experience design internships and graphic design roles, complemented by a Bachelor of Fine Arts in Graphic Design from Kendall College of Art and Design.