Richard M. Schroder

Rich founded Anova Consulting Group in 2004. He is dedicated to ensuring that Anova provides the strategic insights clients need to make continuous improvements in the areas of product development, marketing, sales, and client service.

Rich is a recognized thought leader in the business-to-business sales and client satisfaction sector and he is a sought-after speaker who has published many highly-regarded articles in professional journals. He also is the author of “From a Good Sales Call to a Great Sales Call,” which focuses on win-loss analysis. Published by McGraw-Hill, the book is available internationally and has recently been translated into Mandarin.

Prior to founding Anova Consulting Group, Rich served as Managing Director at Chatham Partners, market research and consulting firm. In that capacity, he was responsible for business development and client relationship management. He previously held positions at State Street Corporation and H.C. Wainwright.

Rich and his wife have two young children and live in the Greater Boston area. The son of an international banker, he traveled extensively in his youth and lived in a number of countries in the Middle East and Africa. In his free time, he enjoys fitness training and playing basketball. He has run two marathons. Rich is also a musician and songwriter. Before entering the business world he toured the country as a guitarist and vocalist in a band.

Rich is a graduate of Boston College, where he earned a BS in Finance, with honors. He holds an MBA, also with honors, from the Babson Graduate School of Business.