Simon Broström

Simon Broström is a seasoned technology executive and entrepreneur with extensive experience in various leadership roles. Currently serving as Chief Technology Officer and Co-Founder at UpUp since January 2017, Simon also holds the position of Interim Chief Technology Officer at anch.AI since January 2022. As the Digital Director and Founder of Everyday Venture Lab & Accelerator, Simon focuses on creating value in people's lives through innovation. Additionally, Simon co-founded PFO Tech in January 2018, aimed at enhancing personal safety during activities like jogging and late-night outings. With ownership experience at Ben trovato since 2007 and past roles such as Digital Director at SWE Advertising agency and Co-Founder at Culiap, Simon has a solid foundation in the digital landscape. Educationally, Simon holds a Master's degree in media and has studied at Medieskolan and Danderyds gymnasium.