Trace Starling

Trace Starling is a seasoned sales and merchandise management professional with extensive experience in the sports and retail industries. Currently serving as Regional Sales Manager at Animal Supply Company since December 2023, Trace previously held the role of Sales Project Manager at Sport Design Sweden from March 2022 to December 2023. At Fanatics, Inc., from September 2019 to March 2022, Trace managed a significant portfolio of custom apparel for major leagues, ensuring compliance with licensing requirements and driving over $10 million in annual revenue. Prior experience includes serving as Merchandise Operations Manager for the Tampa Bay Rowdies, where Trace increased revenue by 24% and successfully streamlined operational processes. Earlier roles also include supervision at Pacific Sunwear and leadership at Energy FC. Trace's educational background includes studies at Randall University.