Mario Poveda Buedo

Mario Poveda Buedo has a diverse work experience that spans across multiple industries. Mario is currently working as a Senior Data Analyst - Marketing Intelligence at Annalect, where they lead analytics projects, designs digital attribution models, and transforms complex insights into clear communications.

In 2023, Mario served as a Guest Professor at ISDI, contributing their expertise to the educational institution.

Prior to that, Mario was the Head of Sales & Marketing at YepCode from March 2022 to August 2022. In this role, they led the strategy and execution of marketing and sales, improving conversion rates.

Before their experience at YepCode, Mario worked at GfK, starting as an Account Manager in July 2014 and transitioning to the role of Customer Success Manager from May 2021 to March 2022.

In 2019, Mario co-founded Wannafruit, a grocery marketplace that offered online fruit and vegetable sales as well as a B2B fruit delivery service.

Mario began their career as a Market Researcher at Bufete de Marketing from December 2013 to June 2014. Mario also gained experience as a Financial Analyst (Intern) at Rioja 27 S.L. from May 2013 to September 2013.

Mario Poveda Buedo completed a Master's degree in Data Analytics & Artificial Intelligence (MDA & AI), Data Science, and Big Data at ISDI from 2021 to 2022. Prior to that, they earned a Master's degree in Marketing from Universidad Carlos III de Madrid in 2013-2014. Their undergraduate education was also at Universidad Carlos III de Madrid, where they obtained a Bachelor's degree in Economics from 2008 to 2013.

In addition to their formal education, Mario Poveda Buedo achieved the Google Analytics Individual Qualification from Google in March 2022.