Rawley Cooper

Rawley Cooper has extensive work experience in the field of marketing sciences and statistical analysis. Currently, they are serving as the Senior Director of Marketing Sciences at Annalect, where they create Marketing Mix Models for clients in various industries and programs production code to handle complex non-linear elements. Prior to this, Rawley was the Owner of Analytic Forensics, a freelance statistical consulting and modeling company that catered to clients in sectors such as telecom, pharmaceuticals, tech, finance, retail, and more. Rawley also optimized Multi-Touch Attribution Models for a marketing ROI/analytics company and developed Marketing Mix Models for a large retail chain. Additionally, Rawley worked as the Data Science Vice President at Carat, leading a team dedicated to a major technology company's ad/media spending. Rawley played a pivotal role in growing Nielsen's business from $20M to $100M in revenue as the SVP/Statistician, where they monitored key products, created revisions, and implemented unique gamification methodologies. Furthermore, Rawley was the Vice President of Database & Statistical Analysis at Westhill Marketing Sciences, overseeing a team of analysts, managing diverse analysis projects, and creating a Marketing Mix Model for an entertainment company's marketing budget. Overall, Rawley Cooper's work experience showcases their expertise in marketing analytics, statistical modeling, and leadership roles.

Rawley Cooper has completed a Bachelor's degree in Mathematics from Columbia University. Rawley also pursued a Master's degree in Engineering from The Johns Hopkins University, but their degree is currently ABD (All But Dissertation), indicating that they did not complete their studies at this institution.