Richard B

Senior Analyst at Annalect

Richard B has a diverse work experience in the field of advertising operations and media analysis. Richard started their career at KPG Solution PVT LTD as a Data Validator - AdOps, where they handled email queries and troubleshooted ad campaign performance on a hotel website. Richard then moved on to AGS Transact Technologies Ltd as an MIS executive - AdOps, where they managed bank ad campaigns for SBI, AXIS, ICICI, and RBI on ATMs. Richard then joined iOPEX Technologies as a Media Analyst - AdOps, monitoring and reporting on ad campaign performance, and trafficking various display ad campaigns through DSP publisher tools. Richard then joined Paragon Digital Services as a Senior Process Executive - Programmatic, where they handled creative trafficking for different types of ad campaigns and added macros for various ad tags on the Media Math platform. Most recently, Richard worked at Velocity Made Good (VMG) as a Senior Specialist AdOps, where they managed projects in Australia, the US, and the UK, overseeing daily setup, traffic, and optimization of online ad campaigns. Richard also generated campaign performance reports and provided details to internal teams and clients. Currently, Richard is a Senior Analyst at Annalect.

Richard B completed their Bachelor of Engineering (BE) in Computer Science from Lord Venkateshwara Engineering College from 2010 to 2014. In addition to their formal education, they have obtained several certifications including a Creative Certificate from Google Digital Academy (Skillshop) in May 2023, a Drive Advertising Revenue with Google Ad Manager certification from Google Digital Academy (Skillshop) in February 2023, a Six Sigma white Belt Certification from Aveta Business Institute in April 2022, and a MediaMath Academy | Campaign Setup in TerminalOne certification from MediaMath in September 2021. Richard B also holds certifications from Google, including a Campaign Manager certification and a Google Ads display Certification, both obtained in April 2021. Furthermore, they have completed various badges from Trailhead by Salesforce, including the Advance formulas Badge, CRM Basic Badge, Data Management Badge, Data Security Badge, Leads and Opportunities Badge, User Authentication Badge, and Visualforce & Ligthing Experience Badge. The specific months and years of completion for the Trailhead badges are not provided.

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