Sasha Rusetskaya

Sasha Rusetskaya is an experienced design professional currently serving as Lead Product Designer at GEOTAB since March 2023, focusing on core product simplification and user journey optimization. Previous roles include Senior Interaction Designer at TD, where Sasha enhanced the public-facing website's design and SEO, and Lead UX Designer at Genesys, where leadership in a team resulted in the successful design of an AI-powered chatbot for major clients like Deutsche Bank and Fidelity. With a background as Senior UX Designer at AppCentrica Inc. and Co-Founder of Sitomic Mobile Marketing, Sasha has collaborated on custom enterprise applications and mobile strategies, contributing to various industries. Earlier career experience includes web design at Calibre Design and formal education in Web Design from Sheridan College and Fine Art from Queen's University.