Gala García Prieto is a seasoned professional with extensive experience in UX research and market analysis. Currently serving as a Senior UX Researcher at AnswerLab since May 2021, Gala leads impactful research studies for leading global brands. In addition, Gala has been a Senior Researcher at Spain Market Research since January 2013, overseeing international market research projects across Europe, Asia, and America. Previous roles include UX Researcher and Strategist at OÜ Sportlyzer, Business Strategy Specialist at Holidaybigdeal U.K. Ltd., and Senior International Researcher at IVP Iberica. Gala has also delivered project management and research insights at Idea Solutions and provided corporate services support at Morgan Stanley. Educational qualifications include a Master's in Environmental Management & Auditing from EUDE Business School and a Bachelor's in Market Research from Universidad de Valladolid, complemented by advanced training in Project Management.
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