Claudio Gutiérrez

Claudio Guti serves as the CEO and Founder of metaJungle, the first Chilean consultancy focused on developing business models in the metaverse, emphasizing hyper-relevant experiences connecting people with brands. With extensive experience, Claudio also founded and leads LION HEAD, a consult agency aimed at fostering strategic branding for a new generation of businesses. Previous roles include managing director of naranjagroup, which specialized in CRM marketing and communication strategies, and holding a directorial position at Hand Raising Perú, developing direct marketing programs for top companies. Claudio's early career features roles at DDB Chile and Wunderman, where contributions included the launch of direct marketing initiatives for major brands. Claudio holds a Master’s degree in Visual Arts from Pontificia Universidad Católica de Chile and a degree in Marketing and Communication from Universidad del Pacífico.