Luca Briaschi

Luca Briaschi is an experienced marketing and communication professional with a strong background in brand management and strategic planning. Currently serving as the Marketing & Communication Manager at Anytime Fitness Italia since July 2019, Luca oversees the marketing department, develops comprehensive strategies, and manages the marketing budget. Previously, Luca held the position of Brand Activation Manager at adidas, where responsibilities included building activation plans and organizing brand events, and Trade Marketing Manager at Space 23, overseeing marketing initiatives and partnerships. Early career experience includes roles at Abercrombie & Fitch as Store Manager and SPORT CONSULTING as Football Scouting & P.R. Luca holds a Laurea Triennale in Public Relations, Advertising, and Applied Communication from IULM University.