Eric Franchi

Eric Franchi is the current General Partner at AperiamVentures, a position they have held since May of 2017. Prior to that, they were a co-founder at Undertone where they served from July of 2001 to May of 2017. Eric also held the position of Sales at About.com from January of 2000 to July of 2001.

Eric's passion for the internet led him to their first job at About.com where they quickly learned the ins and outs of sales. Eric then put this skillset to use as a co-founder at Undertone. Undertone 1.0 was a scrappy 2-person ad agency buying media for performance-based marketers - a tough gig. But Eric and their team persevered and went on to found Undertone 2.0, a scrappy 4-person ad network. This too was difficult, but they managed to grow the company significantly. Eventually, they hit $100m+ in revenue with 300+ employees and were acquired by Perion (NASDAQ: PERI) for $180m!

Throughout their time at Undertone, Eric also invested personally in a few ad tech/mar tech startups - an experience that would serve him well in their next venture. In May of 2017, they became the General Partner at AperiamVentures, a position they continue to hold today.

Eric Franchi completed a BS in Marketing at Penn State University.

Peter Piazza - Partner & General Counsel, Daniel Bisgeier - Partner report to Eric Franchi.