Kumar Roy

Kumar Roy has an extensive work experience in the field of data solutions and analytics. Kumar is currently working as a Senior Partner - Data Solutions at Apexon since April 2022. Prior to this, they worked at HSBC as a Senior AVP - Global Digital Analytics from November 2019 to June 2022. Before joining HSBC, they worked at BRIDGEi2i Analytics Solutions where they held the positions of Manager - Digital Analytics & Optimization from October 2016 to November 2019 and Project Manager - Digital Analytics & Optimization from September 2015 to September 2016.

In their earlier career, Kumar worked at Hewlett-Packard as a Program Manager Digital Analytics for B2B eCom from August 2013 to September 2015. Kumar was responsible for managing analytics relationships with business stakeholders, marketing agencies, and IT vendors, as well as overseeing the implementation of Adobe analytics (SiteCatalyst) on HP B2B Pages. Kumar also worked on Unity & Ensighten tagging framework and mapping.

Before that, Kumar worked as a Web Analytics Consultant at Target from May 2012 to July 2013, where they provided reporting data and analyses for Target.com web properties and guided the development of analytics requirements and best practices for new sites and campaigns. Prior to Target, they worked at IBM as a Web Metrics Analyst from November 2009 to April 2012, where they were responsible for the design, configuration, and implementation of SiteCatalyst Analytics on Cognos & BA web properties and provided metrics reporting and web analysis.

Kumar's early career includes experience as a Web Analytics & SEO Consultant at IMO Communications Pvt.Ltd from February 2008 to October 2009, where they developed web analytics implementation projects and assumed administrative duties. Kumar also worked as a Reporting Analyst at Overture from September 2004 to January 2008, where they conducted web reporting and analysis using Yahoo, Google, and Omniture analytics tools for fortune 500 companies.

Kumar Roy obtained a Master's Degree from Bangalore University from 2002 to 2004. Prior to that, they earned a Bachelor's Degree from Dibrugarh University between 1999 and 2001. It is unclear when Kumar attended Kendriya Vidyalaya, as no start or end year is provided. In terms of additional certifications, they obtained the "Ensighten Manage Implementation" certification from Ensighten in August 2016. In August 2015, Kumar completed the "Google Tag Manager Fundamentals" certification, but the institution is not specified. In September 2014, they obtained the "Adobe SiteCatalyst Processing Rules" certification from Adobe. Additionally, in March 2014, Kumar completed the "Google Analytics Platform Principles" certification from Google. There is one more certification mentioned, "Programmatic Advertising," but the institution, month, and year of obtaining it are not provided.