Pedro J. Farinha

Pedro J. Farinha is a seasoned professional with extensive experience in data management and analytics. Currently serving as General Manager at APGAR since July 2021, Pedro oversees operations across the UK, Ireland, Nordics, and Portugal, facilitating clients' digital transformation journeys. Prior roles include Senior Manager Data & Analytics at Novartis, where Pedro managed a team of over 120 professionals and led the implementation of a global master data management platform. Additional experience includes directing Transversal Operations and Business Intelligence at SONAE and serving as Global Head of Data & Analytics for Novartis's OTC & Sandoz divisions. Pedro's career also includes significant contributions to Mars, where Pedro managed global business intelligence and IT initiatives across multiple domains. Pedro holds a Joint Honours degree in Management Science and Computer Science from The University of Edinburgh.