Giorgos Vavritsas

Giorgos Vavritsas is an accomplished professional in the sports industry with extensive experience in sports branding, coaching, and athletic performance analysis. As the Founder and Managing Director of Weperform since January 2015, Giorgos oversees the distribution of several prominent athletic brands and manages comprehensive market strategies. Giorgos also founded Performance Store, promoting an active lifestyle, and is a PhD candidate specializing in sports science at Aristotle University of Thessaloniki. Previous roles include Regional Manager for SPORT DEPOT and SPORT 2000 GmbH in Greece, where Giorgos established operational frameworks and local partnerships. With a strong background in coaching, including a tenure as Head Coach of the PAOK under 19 men's basketball team, and experience in sports performance analysis at Metrisis, Giorgos holds a Master's degree in Athletic Performance from Aristotle University of Thessaloniki.