George Huxford

George Huxford serves as the General Manager at Apidura since January 2018, where responsibilities include team leadership and strategic direction, following significant organizational changes due to Brexit and COVID. Prior to this, George co-founded DotWatcher, an online community for ultra-cycling, and held the position of Brand Experience Manager at Cycling Sports Group, ensuring cohesive customer experiences across multiple platforms. Earlier in their career, George managed workshop operations at Primera Sports and developed team training protocols in the British Army, where leadership was demonstrated in various roles including Senior Personnel Manager, Troop Commander for Counter IED operations in Afghanistan, and Junior Military Engineering Manager. Educational qualifications include a BSc in Product Design from the University of Sussex and a recent short course in Technology Entrepreneurship from Harvard Online.