Robert Link

Robert Link is the SVP of Strategic Initiatives at Apiture. Robert has over eight years of experience in user experience design and has been with Apiture since November 2019. Prior to joining Apiture, Robert was a Sr. User Experience Designer at Travelers from July 2018 to November 2019. In this role, they advocated and designed for Travelers’ user base in products spanning Personal, Business and Claims insurance. Robert was deeply involved in Travelers‘ service hub application redesign, from conducting user research and interviews, to wire framing, prototyping and testing within an agile framework. Robert used qualitative and quantitative analytics to inform design decisions. Their design approach led to the creation of experiences that decreased call handle times and drove efficiencies in the Service Representative space. Robert also made UI contributions to Travelers’ design system and mentored new designers.

Before their time at Travelers, Robert was a User Experience Designer at Farm Credit Financial Partners, Inc. from December 2013 to July 2018. During their time there they worked on a variety of projects and gained valuable experience in the UX field. Prior to their time at Farm Credit Financial Partners, Inc., Robert was a Graphic Specialist at Prudential Financial from March 2013 to November 2013 and a Police Officer at the City of Hartford from June 2011 to November 2012. Robert began their career as a Graphic Artist at Signs Now from June 2006 to June 2011.

Robert Link is an experienced user experience designer with a passion for creating intuitive and user-friendly designs. Robert has a proven track record of success in designing experiences that have improved efficiency and decreased call handle times. Robert is an excellent communicator and problem solver who is able to work effectively both independently and as part of a team. Robert is dedicated to their work and is always looking for ways to improve their skills and knowledge in order to provide the best possible designs for their users.

Robert Link completed a Bachelor of Fine Arts (BFA) in Illustration from the University of Hartford. Robert also completed the Hartford Police Academy. Robert has a certification from the Nielsen Norman Group in UXC.

Robert Link reports to Chris Babcock, CEO. Robert Link works with David Biesack - Chief API Officer, Jan Kruger - Program Management Office, and Wren Lanier - VP, User Experience.