Kelsey Balcaitis

Kelsey Balcaitis has over a decade of experience in digital marketing and financial education, currently serving as the AVP of Digital Marketing & Analytics at A+ Federal Credit Union since June 2009. Kelsey has held various roles at the credit union, including Marketing Operations & Analytics Director, Marketing Operations Manager, and Community Education Director, focusing on interactive financial education for youth and adults. Kelsey has developed content for workshops, emphasizing behavioral economics, and has successfully launched social media initiatives. Prior experience includes internships at the Filene Research Institute and Credit Union National Association, where responsibilities included accounting, conference planning, and managing online content for young adults. Kelsey earned a Bachelor's degree in Personal Finance from the University of Wisconsin-Madison in 2009.