Charlotte Wiebe is an accomplished professional in brand management and marketing with a strong background in both creative and strategic roles. Currently serving as the Head of Brand & Creative at Apohem, Charlotte's previous experience includes significant positions at renowned companies such as H&M, where Charlotte was the Manager of Branding for ARKET and a Project Manager within the Brand & Marketing team. Additionally, Charlotte held multiple roles at GANT Global, including Brand Manager for Global Marketing and Project Manager for various marketing initiatives. Charlotte's career commenced at L'Oréal, where roles included Brand Manager and Product Manager for Yves Saint Laurent, alongside an internship at Lancôme. Charlotte holds a Master of Science degree in Service Management with a focus on Retail Management from Lund University, obtained between 2006 and 2010.