Maryia Falaleyeva

Maryia Falaleyeva (Antanenka) is an experienced marketing professional with a strong background in performance marketing and app store optimization. Currently serving as a Performance Marketing Manager and ASO Consultant at App Radar since January 2023, Maryia specializes in app store launch preparation, product optimization, and comprehensive marketing audits. Prior to this, Maryia held the position of Product Marketing Manager at Mosaic Group from November 2017 to August 2022, focusing on growing valuable apps and mastering digital expertise. Additional roles include Public Relations Manager at Pasternak EcoProject and Community Manager at Gambino, where responsibilities included press release creation, event organization, content analysis, and community engagement. Maryia holds a Master's degree in Digital Economy from WU (Vienna University of Economics and Business), complemented by a Bachelor's degree in International Business and Communication from ISM University of Management and Economics, alongside exchange semesters in Supply Chain Management and Marketing.