Eric Keating

Eric Keating is an experienced marketing and sales leader with a strong background in SaaS and digital marketing. Currently serving as VP of Marketing & Sales at Appcues since January 2019, Eric previously held the position of VP of Marketing at Zaius, where marketing programs were built from the ground up prior to the company's acquisition by Optimizely. Eric's career includes significant roles at Kantar Millward Brown, where growth of the SaaS product suite was restored, and Compete, Inc., where self-serve revenue increased dramatically. Earlier experiences include positions at Zoom Information and Sonicbids, focusing on lead generation and customer acquisition strategies. Eric Keating holds a BS in Music Industry from Northeastern University.