Sheryl Newman is the Founder and CEO of Appetite for Business, a Microsoft 365 provider focused on helping customers achieve success through modern digital workplace solutions and cultural change. Sheryl has served on various boards and advisory roles, including the Fundraising Board at Maggie's Centres, the North East Advisory Board for ScotlandIS, and as President of Women Connect, a club for professional women in Aberdeen. As a co-founder of Girl Geek Scotland, Sheryl has advocated for women in IT by organizing dinners and workshops across Scotland. Additional experience includes leadership positions at the Association of Scottish Businesswomen and techUK's Women in Technology Forum. Sheryl's prior roles include Digital Collaboration Consultant at BP and Managing Consultant for SAIC. Educational credentials include a Master's degree in German from the University of Aberdeen and a PR & Marketing Diploma from LCCI.

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