Justine Violante

Vice President Product Marketing at Appfire

Justine Violante has a diverse and extensive work experience history. Justine is currently the Vice President of Product Marketing at Appfire, where they lead a team of 10+ product marketers and drives the GTM (Go-to-Market) strategy for their portfolio of 250+ products. Prior to this role, they were the Product Management and Communications Lead at Appfire Technologies, where they focused on developing digital products that help teams unleash their potential.

Before their time at Appfire, Justine served as the Chief Marketing Officer at Beecom AG from May 2019 to February 2021. Justine was responsible for driving the content strategy for the World Web Forum and integrated omnichannel communications to targeted B2B and B2C customers. Additionally, they co-founded a leisurewear label called The Wayfarer, where they completed the business plan, equity structure, and production sourcing.

Justine's earlier experiences include working at Disney Research as a Lab Coordinator for Digital Platforms, where they supported the development of novel concepts for media entertainment and online marketing. Justine also worked as the Marketing & PR Manager at Gazal Apparel, managing the marketing strategies for multiple brands including Van Heusen, Calvin Klein Underwear, and Pierre Cardin.

Furthermore, Justine has experience as a Marketing Advisor for The White Party, one of Sydney's premier music and lifestyle events. Justine was responsible for guest relations, customer service, web-ticketing, and the digital experience. Justine also worked as a Consultant at BTS, a global learning and development consultancy, leading teams and coaching executives in various industries.

Earlier in their career, Justine worked at Gazal Apparel as a Marketing & PR Executive, contributing to brand development, execution of marketing campaigns, creative production, and media relations. Justine also held the position of Senior Account Manager at Australian Consolidated Press, where they managed relationships with media agencies and developed new campaign solutions for Shop Til You Drop, a women's lifestyle title. Finally, they began their career at Pacific Publications as an Account Manager for Mass Weekly Titles, exceeding sales targets and selling customized advertising solutions.

Overall, Justine Violante has a strong background in marketing, communications, and product management, with experience in various industries and a focus on driving growth and achieving sales targets.

Justine Violante received their Bachelor's degree with Distinction in Commerce, with a focus on Marketing and International Business, from UNSW in 2003. Justine then pursued a Graduate Certificate with Distinction in Media from UNSW in 2003. In 2006, they completed their Masters degree in Marketing with Distinction from UNSW as well. Prior to their university education, they attended Presbyterian Ladies College in Sydney from 1992 to 1999, although no specific degree or field of study is mentioned for this period.

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