Elena Serbanescu

Elena Serbanescu has over 17 years of experience in various roles within the digital marketing industry. Elena is currently working as the Head of ASO at Appodeal Stack, a position they have held since March 2021. Prior to this, they worked at Playtika for 5 years as an App Store Optimization Manager.

Before joining Playtika, Elena worked as a Freelance Digital Marketing Consultant from 2009 to 2017. Their responsibilities included online and mobile marketing strategy, analysis, and management in various industries such as telecommunications, mobile apps, manufacturing, distribution, beauty, and e-commerce. Elena collaborated closely with different teams on website redesign and development projects, focused on improving UI, retention, and decreasing bounce rates. Elena also handled performance campaigns, web analytics, SEO, social media marketing, mobile app marketing, content management, web copywriting, translations, email marketing, and successful collaboration with remote teams and professionals.

Earlier in their career, Elena worked at Netbridge Services as an Online Marketing Team Lead from 2007 to 2013. Elena designed online marketing strategies for multiple online projects, including some of the largest in Romania. Elena also worked as an Internet Marketing Specialist at NECC Telecom Inc and SEM Specialist at Clausbrick Holdings in 2005. In 2004, they served as the SEO Department Coordinator at Streamline SRL, where they developed and implemented SEO strategies for company websites, led and coordinated a team of 5, and conducted analysis and reports of available metrics.

Elena Serbanescu completed their Bachelor's degree in English and French Language and Literature from Universitatea "Alexandru Ioan Cuza" din Iași from 1999 to 2003. Earlier, from 1994 to 1998, they attended Colegiul de informatica in Piatra Neamț, where the field of study was Informatics. Apart from their formal education, Elena has obtained several additional certifications. In 2020, they acquired a certification in Market Research, Consumer Insights, and Competitor Analysis from the University of Cape Town. In 2014, they completed a course on Content Strategy for Professionals: Engaging Audiences for Your Organization and received a certificate from Coursera Verified Certificates. Additionally, Elena holds the Apple Search Ads Certification, obtained in October 2020.