Mohammad Reza (Erfan) Tehranifar has extensive work experience in the field of UI/UX design and product development. Mohammad reza(erfan) currently holds the position of Product Design Lead at Apsy Inc., where they lead a team of 5 and is responsible for their deliverables, performance, and progression. Mohammad reza(erfan) has also played a key role in wireframing and shaping the base design of the "gamma" AI platform for building apps. Furthermore, they have contributed to the development of an organization-wide design system with over 600 components to serve different B2C products.
Prior to their current role, Mohammad worked as a Product Designer at Apsy Inc., where they were involved in structuring products from wireframe to prototype, including a social app and a website for developers. Mohammad reza(erfan) demonstrated their ability to multitask in a collaborative environment and meet established production deadlines, working closely with designers, engineers, and QA to ensure the final product met design specifications.
Before joining Apsy Inc., Mohammad worked as a Freelance UI/UX designer, taking on projects ranging from web, mobile, and desktop applications for startups to large enterprise companies. Mohammad reza(erfan) successfully facilitated more than 7 small to mid-sized startups by providing design, project management, and execution services.
Mohammad also gained experience as a UI/UX designer at Segment (Samaneh-Gostaraneh-Makan-Novin-tech), where they were responsible for user research, wireframing, user flows, prototyping, and UI design. Mohammad reza(erfan) collaborated with stakeholders to successfully implement and launch new products and features, creating more than 20 mockups, user flows, and wireframes to meet user and business goals.
Additionally, Mohammad has held roles as a UX/marketing Consultant at billboard, a Copywriter/UX Writer at TAPSI, and a Copywriter/Creative Specialist at HonareRouz. In these positions, they contributed to optimizing user flow, developing copy style guides, and creating engaging and informative copy for web and app platforms.
Mohammad's earlier experience includes working as a Freelance designer/3D model maker and a Designer/3D model maker at Pars foam cut. Mohammad reza(erfan) has contributed to various creative campaigns, social media content, and TV ads, as well as planning site maps for new websites.
Overall, Mohammad Reza Tehranifar has a comprehensive background in UI/UX design, product development, project management, and copywriting. Mohammad reza(erfan) has successfully led teams, developed design systems, and delivered high-quality and user-centric solutions throughout their career.
Mohammad Reza (Erfan) Tehranifar completed their education in the field of design and applied arts. From 2009 to 2013, they attended the University of Art and obtained their Bachelor of Arts (BA) degree. Mohammad reza(erfan)'sfield of study during this time was Design and Applied Arts. Following this, from 2015 to 2017, Tehranifar pursued further education at the University of Art and earned their Master of Arts (MA) degree in Industrial and Product Design.
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