Seth Niman

Seth Niman leads Aptive’s media team, delivering marketing solutions and strategies to federal and commercial clients. Seth and his team have extensive expertise in planning, negotiating, and optimizing advertising campaigns designed to achieve their customers' goals with specific, measurable results.

Seth applies a holistic approach to planning and buying across the media landscape, including digital programmatic, paid search, paid social, digital video/audio, connected television, out-of-home, print, television, and radio. He utilizes a research-oriented process to develop the ideal media and advertising strategy, selecting the channels that align with the client’s overarching strategy and advancing their marketing objectives.

With more than 20 years of experience as an advertising, media, and marketing professional, Seth has supported the branding, recruitment, and product marketing efforts for Fannie Mae, McDonald’s, Cava, the US Department of Veterans Affairs, and the US Department of Homeland Security.