Luciana Loredo

Luciana Loredo possesses extensive experience in event management and marketing, currently serving as Jefe Eventos Especiales at Corporación Lindley S.A. since May 2013, where responsibilities include leading internal and external events for the Coca-Cola System and Arca Continental Lindley, overseeing a team of seven. Prior experience includes roles at The Coca-Cola Company as Coordinadora de Medios y Experiencias, focusing on developing and amplifying brand experiences, and at Arca Continental Lindley in key accounts and traditional channel analysis, contributing to brand strategy and communication campaigns. Additionally, Luciana's background in trade marketing and event organization was further developed through roles at Epson Perú S.A. and earlier positions in education and internships at Unilever and UCP Backus y Johnston. Luciana holds a Bachelor's degree in Business Administration from Universidad Ricardo Palma, along with diplomas in Event Organization and Trade Marketing.