Tere Guerrero

Tere Guerrero is an accomplished media professional with extensive experience in the advertising industry. Currently serving as VP/General Media Manager at Arco Publicidad since January 2002, Tere has been instrumental in managing a media department with budgets exceeding $25 million, developing processes from scratch, and significantly increasing media billings within the first year. Previous roles include Media Director at de la Cruz & Associates, where Tere contributed to securing multimillion-dollar accounts and led a team in media strategy development. Tere's career began at JWT, progressing from media buyer to Group Media Director, and includes earlier freelance experience as a media planner. Tere holds a Bachelor of Business Administration in Marketing from the University of Puerto Rico.