Franki Hobson

Franki Hobson is an accomplished media professional with extensive experience in digital and commercial content strategy. Currently serving as Head of Commercial Content - Digital & Social at Are Media Pty Ltd since March 2021, Franki leads a team overseeing a multimillion-dollar budget across over 12 premium Australian brands, implementing multi-channel campaigns on various platforms including Instagram and TikTok. Prior roles include Commercial Content Editor at Nine and Pacific Magazines, where responsibilities entailed content ideation, editing, and stakeholder collaboration. With a strong background in freelance writing for Fairfax Media and roles at Bauer Media Group, Franki has developed a specialized skill set in content creation, strategy, and management within the lifestyle sector. Franki holds a Bachelor of Arts in Communications from Monash University and an Advanced Professional Writing degree from Chisholm Institute.