AREA 23 on Hudson, an IPG Health Company, is a team of creative problem-solvers who don’t believe in a cookie-cutter approach to medical communications. Driven by a shared vision with our client partners, we innovate solutions to create lasting impact with HCPs. 

We don’t just make great work; we specialize in building work that meaningfully changes behavior. Compelling messaging, thought leadership engagement, and marketing innovation—that’s the construct that propels us higher than the rest, the combination that will set your brand apart.

Health Care

Life Sciences

Pharmaceutical

AREA 23 on Hudson

Jason West

Alexis Cosenzo

Starr McMahon

Rena Okochi

Lisa Piedimonte Bergman

Carly Sweet

Mike Lieberman

Michelle Gildea

Michelle Dien Levy

Ermelinda Ceco

Hilary Armstrong

Merima Markisic

Meaghan Doherty

Patrycja Lukjanow

Mark Mascolo

Rebecca Moore

The Medical Strategy & Affairs team at AREA 23 on Hudson develops and oversees the strategic direction of medical communications, ensuring that messaging resonates with healthcare professionals (HCPs) and drives behavioral change. Their expertise lies in crafting compelling narratives, fostering thought leadership, and innovating marketing approaches that effectively highlight the value of client brands in the healthcare landscape. Collaborating closely with client partners, the team ensures that medical insights and scientific rigor underpin all initiatives, leading to impactful patient and provider engagement.

Medical Strategy & Affairs

Client Management

Leadership Team

Medical Strategy & Affairs

About

Team members

Other teams at AREA 23 on Hudson

Client Management

Leadership Team