Alena Medvedeva

Alena Medvedeva has a diverse work experience that spans various roles and industries. Alena is currently working as an Employer Branding Manager at Aristek Systems, where they are responsible for developing EVP (Employee Value Proposition), analyzing brand results, formulating value propositions and brand strategies, and implementing and developing value propositions on both internal and external markets. In this role, they also build and promotes the company's HR brand, enhances brand recognition among potential candidates, job seekers, and professional communities, and manages SMM activities, including content planning and advertising on social media platforms.

Prior to their current role, Alena worked as a Brand Marketing Manager at R Group, focusing on building the company's HR brand and conducting media planning. Alena also wrote texts, prepared visuals, organized campaigns and activities, and explored new ways to engage with social media audiences.

Before that, they held the position of Communication Specialist at R Group, where they managed the company's website content, conducted interviews with employees, wrote notes and reports, and collaborated with thematic media outlets to publish brand-related materials.

Alena also worked as an External Journalist for the magazine "Delo," where they contributed as a freelance journalist for a brief period.

Their early experience includes working as a Journalist for the Press Service of the Business Intelligence Club, where they contributed to the club's magazine.

Overall, Alena Medvedeva has gained expertise in employer branding, media planning, content creation, and social media management throughout their work experience in different companies.

Alena Medvedeva earned a Bachelor's degree in Journalism from Belarusian State University, where they studied from 2014 to 2018.