Elke Yeung

Elke Yeung is an accomplished executive with extensive experience in digital sales and omni-channel strategies at Aritzia, where a prominent role as Vice President, Digital Sales & Omni has been held since February 2012. In addition to leading initiatives that maximize sales through data-driven insights, Elke has successfully managed the integration of Reigning Champ by developing its three-year strategy and aligning its operations with Aritzia's. With a focus on enhancing omni-channel services, Elke served as the Executive Sponsor of major revenue-generating projects and built new departments to drive sales growth. Prior to Aritzia, experience included senior finance roles at KPMG Canada and early positions in product planning and retail merchandising. Elke is a Chartered Accountant and holds a Bachelor of Arts in Political Science and English from the University of British Columbia.