Carlton Hawkins

Carlton Hawkins has a diverse work experience spanning multiple industries. Carlton is currently serving as the Director of Marketing for the Arizona Diamondbacks since 2022. Prior to this, they worked as the Director of Marketing and Sales Strategy for PRO EM National Event Services from 2021 to 2022. In 2019, Carlton held the position of Vice President of Marketing at norvision - intelligent digital solutions, where they led the marketing and sales team, catering to Fortune 500 companies and start-ups in healthcare, insurance, entertainment, sports, and nonprofit sectors. Carlton also worked as the Adjunct Professor of Marketing and Sports & Entertainment Management at Grand Canyon University from 2019 onwards. In the past, Carlton served as the Vice President of Marketing for the Arizona Hotshots Football Team - Alliance of American Football in 2018 to 2019. Carlton'sresponsibilities included promoting high-quality football and engaging fans through innovative technology and media experiences. Prior to that, they were the Chief Marketing Officer at Longboard Asset Management from 2017 to 2018, leading the Product Marketing team. Carlton also held the position of Director of Marketing at Healthy Lifestyle Brands, LLC from 2013 to 2017, where they were responsible for strategic growth, product development, and online marketing. Before that, they worked as the Senior Manager Retail Marketing at Blue Cross Blue Shield of Arizona from 2011 to 2013, managing direct-to-consumer engagement activities and sports marketing strategies. In 2009, Carlton joined The FRS Company as the Director of Brand Marketing, eCommerce, and Emerging Media, overseeing consumer marketing and athlete relationships. Prior to that, they served as the Vice President of New Product Development at Innovative Brands and played a key role in acquiring and repositioning consumer brands.

Carlton Hawkins holds a Master of Business Administration (M.B.A.) degree in Finance from the W. P. Carey School of Business at Arizona State University, which they earned from 1989 to 1991. Prior to that, from 1984 to 1989, they obtained a Bachelor's Degree in Advertising & Marketing from the same institution. Carlton also completed a Professional Certificate in Digital Marketing: A Strategic Perspective at the Yale School of Management in 2021. Additionally, in 1984, they received a Diploma in General studies from Montbello High School.