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Emma Liao

Senior Project Manager at Array

Emma Liao has a diverse work experience spanning over several years. Emma began their career as an Advertising Account Manager at Saatchi & Saatchi from 2002 to 2005. During this time, Emma successfully developed and implemented promotional events for clients such as Kraft Foods, exceeding sales targets. Emma also played a key role in promoting brand awareness and enhancing brand image through strategic advertising initiatives.

Emma then joined Just Gold Diamond Co., Ltd. as an Assistant Brand Manager from 2005 to 2008. Here, they planned and executed successful jewelry tour events and facilitated the delivery of integrated communication plans through various marketing tools. Emma also supported the Brand Manager in developing marketing strategies through sales analysis and market research.

In 2014, Emma joined Crystal International Group as an Account Project Manager. Emma achieved significant sales growth by developing an inactive account and maintained a perfect score on P&G supplier evaluations for three years.

Currently, Emma is working as an Account Project Manager and Project Manager at Array Marketing since 2018. In this role, they lead instore merchandising projects from design to delivery, managing project budgets and ensuring timely completion. Emma also assigns and prioritizes tasks among team members, providing support and resolving issues.

Overall, Emma Liao has consistently demonstrated their ability to drive sales growth, manage projects, and effectively communicate with clients throughout their various roles in the advertising and marketing industry.

Emma Liao obtained a Bachelor's degree in Social Psychology from Shih Hsin University, attending from 1997 to 2001. Emma then pursued a Diploma in Fashion Arts at Humber College from 2009 to 2010.

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