Enrica Arsenio

CMO - Chief Marketing Officer at Artcosmetics

Enrica Arsenio has extensive experience in various roles within the marketing field. Enrica is currently serving as the Chief Marketing Officer (CMO) at Artcosmetics srl since April 2021. Prior to their current position, they worked as the Head of Marketing at Great Lengths Universal Hair Extensions from January 2019 to April 2021. In this role, Enrica was responsible for the strategic development of the brand and led all marketing activities across multiple countries.

Before joining Great Lengths, Enrica worked at PERCASSI where they held two different roles. From January 2017 to December 2018, they served as the Skincare & Fragrance Manager for the KIKO Milano brand. Enrica'sresponsibilities included driving growth, developing marketing plans, and strengthening brand recognition. Prior to that, they worked as the Marketing Manager for Madina from February 2012 to December 2016. In this role, they managed the entire brand and executed brand strategies and communication plans.

Enrica's earlier experience includes a position as a Licensing Manager at Gruppo Cartorama S.r.l. from May 2010 to January 2012, and as a Brand Manager at Binda Italia srl from September 2007 to May 2010. Enrica began their career at Deborah Group as a Brand Manager, where they worked from July 2002 to August 2007.

Overall, Enrica Arsenio has a strong background in marketing, with expertise in brand strategy, marketing planning, and execution across various industries.

Enrica Arsenio obtained a Bachelor's degree in Marketing and Public Relations, known as "Laurea in Marketing e Relazioni Pubbliche," from IULM University. This degree was earned between the years 1997 and 2001. In addition to their academic education, Enrica Arsenio obtained a certification in "Create a Brand Strategy" from LinkedIn in March 2022.

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