Claudia Matus

Claudia Matus has a diverse work experience in the field of digital marketing and marketing coordination. Claudia currently works at Artika as a Digital Marketing Manager since October 2019. Prior to that, they served as a Digital Marketing Specialist at IRYStec Software Inc. from June 2019 to October 2019. Claudia also has experience as a Marketing Specialist at Matrox from 2015 to June 2019.

In their earlier career, Claudia worked as a Marketing Coordinator at Matrix Energy Inc. from February 2007 to May 2014. Here, they were responsible for overseeing various technical components of marketing campaigns, such as PPC and SEO. Claudia also demonstrated proficiency in writing JavaScript coding and SQL queries to collect data and improve email campaigns. Claudia effectively managed digital marketing campaigns across social media platforms like Facebook, LinkedIn, Twitter, and Pinterest. Furthermore, they utilized A/B testing to monitor campaign performance, increase conversion rates, and drive website traffic. Claudia worked closely with the Engineering team to design online tools for packaging systems and simplify quotations. Claudia also handled keyword bids, costing, and total conversions.

At Can Am Packaging Systems Ltd, Claudia held the position of Assistant Marketing from April 2006 to January 2007.

Claudia's early experience includes a role as a Product Manager at American Standard Heating & Air Conditioning from 2002 to 2006.

Claudia Matus has a diverse education history. Claudia first attended the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM) from 1994 to 1998 where they completed a Bachelor of Business Administration (BBA) with a specialization in Business/Commerce, General. Following this, they pursued a Bachelor's degree in Cultural Anthropology from the Instituto Nacional de Antropología e Historia, from 1995 to 1999. Moving forward, they attended the Universidad Nacional Autónoma de México, where they obtained a Master's degree in Latin American Studies from 2004 to 2007. Lastly, they furthered their education at the Université de Montréal in 2006 and 2007, focusing on the field of Enseignement du français comme seconde langue ou comme langue étrangère, although no specific degree was mentioned. Overall, Claudia Matus has a well-rounded educational background.