Maddy Newman

Maddy Newman is currently a Partner and Senior Account Director at Artisan Council. Prior to this, they worked as the Global Digital Marketing Manager at Jurlique from September 2014 to June 2015. In this role, they oversaw digital marketing activities for all markets, including Australia, USA, UK, China, Japan, Hong Kong and Europe. Maddy was also responsible for launching four new e-commerce stores for the global premier skin care brand in October 2014.

In addition, Maddy developed social media and EDM strategy and content calendar for all markets, managed promotional calendar for e-commerce stores, provided recommendations for paid digital marketing strategies, and led multiple agencies to work towards optimising e-commerce store and marketing efforts.

Other key responsibilities included managing a CRM coordinator, creating digital toolkits for marketing campaigns, working with creative and product teams to launch new products, and organising the transition to full service digital agency. Maddy also led cross-functional meetings to introduce digital innovation opportunities and campaign concepts in a clear and professional manner.

Finally, they were responsible for obtaining legal review, input and alignment on all digital projects and associated assets, as well as reporting key metrics to the business such as e-commerce/marketing conversion rate, traffic sources, revenue by channel, average basket size, best sellers, bounce rate and time on site; and EDMs open rate, click through rate, conversion rate, hard and soft bounce rate and unsubscribe rate.

Maddy Newman completed a Bachelor of Journalism/Arts at The University of Queensland, with a focus on Media Studies and English.

Their manager is Leilani Williams, Founder & Director. Some of their coworkers include Madeline Fix - Senior Art Director, Raquel Tucker - Community Manager, and Amber Sakis - Associate Creative Director.