Barbara Salameh

Barbara Salameh is an accomplished senior project manager specializing in digital marketing acquisition at Arval BNP Paribas Group, with a focus on creating and implementing strategies for lead growth and conversion through multi-channel campaigns. Barbara has extensive experience in marketing and business development, including roles as a consultant for new businesses, contributing to social impact initiatives, and leading significant marketing operations at Avis Budget Group, where responsibilities spanned P&L management and digital transformation in the Western Region. Additionally, Barbara's educational background includes degrees in marketing from Grenoble Ecole de Management and politics and economics from Sciences Po Toulouse.