Tifanny Fresneda

Tifanny Fresneda is a UX Strategy Semi Senior at Asesoftware since March 2022, specializing in market and user research, development of minimum viable products, and UI design for various financial and industrial clients. Prior to this role, Tifanny served as a UX Researcher Junior and Service Designer at HÁPTICA, focusing on sustainable event planning and social strategy development using Design Thinking methodologies. Experience also includes work as an Experience Designer at Hypercubus, where leadership was demonstrated in digital appropriation plans, and earlier as an intern designing UX processes for clients like Roche and Microsoft. Tifanny began a career in Human Resources at Mercer, overseeing recruitment and onboarding. An educational background from Universidad de Los Andes includes a degree in Design with an emphasis on communication.