Unbehaun Carsten

Alistair Cameron is no longer the boss of Asics in the EMEA region. The British manager had been running the Japanese sportswear brand’s business in the region since 2009. On November 20, Carsten Unbehaun, since 2018 at the head of Haglöfs, the group’s outdoor apparel brand, was appointed CEO of Asics in the region, replacing Cameron.