Luciana Herrera

Luciana Herrera has extensive experience in internal communications and human resources, currently serving as Responsable de Comunicación Interna at ASITUR since October 2010. Responsibilities include analyzing and strategizing internal communication, developing communication plans aligned with company strategy, and managing corporate image and internal media. Luciana also served as HRBP - Senior, focusing on process and project improvement in HR, onboarding, policy review, payroll control, and employee benefits management. Previous experience includes working in human resources at Coca-Cola Andina. Luciana holds a Master's degree in Digital Marketing and E-commerce from EAE Business School and a degree in Human Resources from Instituto Universitario Aeronáutico.