Irene Frijlink

Irene Frijlink is currently working as the Global Business Adoption Lead at ASML. Prior to this role, Irene was a Product Manager Adoption & Change at Nestlé. Irene also has experience as an Adoption & Change Sr. Specialist at Nestlé, an Executive Business Consultant at Atos, a Social Business Consultant/Customer Success Manager at Winkwaves, and a Recruiter at Babbage Company. Irene has a background in social psychology and has also worked as a research assistant and intern in the field of brand analysis. Irene is known for their expertise in driving global change management activities and implementing products and services to increase adoption of technology and new digital behaviors.