Jeni Appleby

Jeni Appleby has over two decades of experience in retail planning, currently serving as a Demand Planner at ASO Worldwide since June 2022. Prior to this role, Jeni worked at Bealls, Inc. from 2002 to June 2022, where multiple positions were held including Replenishment Planner, Location Planner for Accessories, Associate Planner for Shoes, and various analyst roles, focusing on categories such as Jewelry, Women’s Shoes, Juniors, and Dresses. Jeni's expertise includes executing allocation strategies and managing inventory to meet retail needs across both physical stores and eCommerce platforms.