Adriana López

Adriana López is a seasoned professional in the fields of eCommerce and market research, currently serving as AMVO Analytics Sr. Manager and Sales & Insights Manager at the Asociación Mexicana de Venta Online (AMVO) since June 2021, focusing on enhancing digital shopper journeys for brands. Additionally, Adriana serves as an instructor at AMVO Academy since July 2023 and has held various managerial roles at reputable firms including GfK, Kantar, Dichter & Neira Research, and Millward Brown. Adriana's educational background includes a Master's degree in Marketing from Instituto Tecnológico Autónomo de México, a Diplomado Internacional en Tanatología from Universidad Anáhuac, and a Diplomado Ejecutivo en eCommerce from AMVO Academy, complemented by ongoing education in Biodescodificación.