Katia Moura Rodrigues

Katia Moura Rodrigues has a diverse range of work experience in marketing and product management roles. Katia most recently worked at Assertive Yield B.V. as the CMO and Digital Growth & Product Marketing Head, where their main goal was to position the company as an industry leader and secure top-tier clients. In this role, they structured an efficient marketing department and oversaw the development of a comprehensive website showcasing the company's portfolio and capabilities.

Prior to that, Katia worked at linte_ as a Growth Marketing & Product Marketing Manager. At TIVIT Labs, they held the position of Digital Product Marketing & Growth Hacking Manager, where they led a team and created product marketing strategies for new SaaS offers in various fields. Katia also played a key role in driving awareness, lead generation, and revenue for the company's innovation-related products and services.

In addition to their marketing experience, Katia has also worked as an Agile Professor for Enterprises at Digital House Brasil, where they taught classes on agile mindset and frameworks. Katia has also held positions at AbbVie, HE:labs, Aurum Software, IRB Brasil RE, Siemens, and Bayer, gaining experience in digital product marketing, strategic marketing coordination, operational auditing, and management assessment.

Overall, Katia Moura Rodrigues has a strong background in marketing, product management, and growth hacking, with a focus on driving business growth and strategic marketing initiatives.

Katia Moura Rodrigues has a diverse education history. Katia completed an Executive Programme in Leading Digital Marketing Strategy at INSEAD in 2020. Prior to that, they earned a Master of Business Administration (M.B.A.) degree with a focus on Project Management from FGV - Fundação Getulio Vargas between 2014 and 2017. In 2009, they pursued a Post Graduation in e-business, digital marketing & communication at FIA Business School. In 2008, they obtained a Specialist degree in Strategy and Organizational Management based on market Intelligence from FGV - Fundação Getulio Vargas. Their undergraduate studies include a Bachelor's degree in Business Administration from Universidade Presbiteriana Mackenzie (2003-2006) and Technical and Trainee education in Business Management at Deutsche Berufsschule am Colegio Humboldt São Paulo (2001-2003). Katia completed their high school education at Deutsche Berufsschule am Colegio Humboldt São Paulo from 1996 to 1999. Additionally, they obtained a certification in Google Analytics from Google Digital Academy (Skillshop) in 2021.